This is completely pointless, therefor I completely love it.
“Possibly the first ever 4×4x4 LEGO Rubik’s Cube solver?” touts the YouTube post. I’m bettin’ you would be fairly safe in removing the word ‘possibly’ without too much fear of a tidal wave of litigation. I’m also thinking you could swap ‘first ever’ with ‘first, and very probably last ever’ and still be able to sleep at night.
This is a lovely piece of animation, I’m biased of course.
Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week.
The animation, showcased during Pringle of Scotland’s menswear show in Milan on 18th January, depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
A very non-traditional way (viral) of selling a VERY traditional product
(books) it seems to be effective with over half a million hits in less than
2 weeks on YouTube.
Like a good book, it takes a bit of patience at the beginning, but picks up
by the end. Very beautiful, intricate and arresting creatively. Brave
creative, brave planning, brave client.
It is easier to be fresh in digital because the bar is still being set, or
inventive in TV advertising because the budgets are much larger, or
impressive in multi-channel, interdisciplinary, big budget campaigns
because, well, you can be so thorough with the Big Ideal articulations. So
when I see imaginative, effective and unaffected in more traditional media
- like outdoor – which delivers a brand or product truth, I get very
enthusiastic about it and want everyone to see and love it too.
Ikea in Frankfurt – activation
Like all good activation, it dramatises the benefit to the consumer: in this case, big storage solutions for small city-living apartments. Like all good outdoor, choice of location was also key to the effectiveness of the activity – this idea outside the centre of town would still have been visually impactful, but would have been largely unseen by anyone other than the locals or the industry.
Ikea: Bigger Storage Ideas
The Challenge
Germany’s flats and apartments are full of them: messy corners. That’s why home furnishing store Ikea offers boxes and drawers in all shapes and sizes to meet each and every storage need. Aiming specifically at the large number of Frankfurt citizens living in small apartments, the local Ikea store asked us to promote their storage solutions with a real big outdoor idea.
The Solution
In one of Frankfurt’s busiest streets we disguised the balconies of an entire apartment building as giant versions of Ikea’s drawers and baskets. The awareness created on the street paved the way for the Ikea promotions team to distribute brochures and response postcards.
The Results
Everyday, over 12,000 pedestrians, cyclists and drivers passed the apartment block every day. This accumulated to an impressive 168,000 contacts over the 2 weeks of the campaign. Local newspapers and ad press covered the promotion. Traffic and sales in the 2 Ikea Frankfurt outlets rose substantially.
Guinness Area 22 will arrive in Ballsbridge ahead of the Guinness Series encounter between Ireland and Fiji on Saturday 21st November.
As part of the lead up to the Ireland v Fiji game, and the creation of Guinness Area 22 in Ballsbridge, with 20 foot high rugby posts and giant inflatable rugby balls, Guinness will also host an exclusive rugby supporters Q&A event. The Q&A will take place in a bespoke ‘black and white’ marquee at the Horseshow House bar in Ballsbridge on Saturday afternoon, 21st November.
Current and former Irish Rugby players such as Tommy Bowe, Girvan Dempsey, and Rory Best will be in attendance on the day and 250 lucky fans are invited to sign up now to secure a place at the Q&A.
MC for the day will be Paul Collins, and Newstalk will also be present at Guinness Area 22 so anyone not able to attend can tune into Newstalk on the day to catch up on the goings-on in Ballsbridge and the panel discussions.
Entrance to the Guinness Area 22 event is free, but limited to 250 supporters, who must pre-register in advance.
The talented and stylish Pixie Lott will be making an appearance in the Carphone Warehouse, Grafton Street on Friday 13th November at 12.45pm. Pixie will be the face for a new range of handsets, designed exclusively for The Carphone Warehouse by Nokia.
The Illuvial Pink Collection features three bright and fun handsets, the Nokia 5530 XpressMusic illuvial, Nokia 6700 illuvial and the Nokia 6303 illuvial. Placed at the top of the singer’s hot list this Christmas, the striking pink highlights on the phones look great against either their black or white backgrounds.
As well as performing her biggest hits, Pixie will be signing autographs for some lucky fans. To be in with a chance to win tickets to meet Pixie, just answer this simple question, “What is the name of the exclusive range of Nokia phones available at The Carphone Warehouse this Christmas?”.
Dublin Zoo’s family of Asian elephants Yasmin, Bernhardine, Anak, Budi and Asha were getting into the Halloween spirit with Halloween pumpkins ahead of this weekend’s planned activities at Dublin Zoo.
As part of the ‘spooktacular’ Halloween festivities, Dublin Zoo will host a ‘pumpkin walk’ on the 31st October. Visitors to the Zoo are asked to bring along their own pumpkins to line the pumpkin walk. Afterwards they can watch some of their favourite animals at the Zoo, including the elephants, eating their pumpkins!
There are a variety of fun activities planned for 31st October at Dublin Zoo including a ‘creepy’ parade which will begin at 12.30pm on the Great Lawn. For a truly spooky makeover, special face painters will be on hand to transform the kids into their favourite spooky characters.
There will also be a ‘spooktacular’ Halloween market at Dublin Zoo where visitors can pick up some great Halloween treats including, crepes, Halloween cakes, toys and other festive favourites. Special Halloween keeper talks running throughout the day which will include some of the Zoo’s most popular animals along with some other scary creepy crawlies!
In a historic move, all of Ireland’s Sports organisations joined forces
earlier this week to protect sports funding. Sport in Ireland spoke with
one voice as the Federation of Irish Sports, GAA, FAI, IRFU, the GUI, the
Olympic Council of Ireland, the Paralympic Council and Special Oympics
Ireland came together to ensure that:
There are no further cuts in Irish Sport Council funding
Two Sumatran Tiger cubs born at, Dublin Zoo in May took centre stage again today after a nationwide competition found names for them. Keepers sifted through hundreds of entries before selecting “Emas”, meaning “Gold” in Indonesian for the male cub and “Wanita” meaning “Woman” for the female.
A critically endangered species, fewer than 400 Sumatran tigers survive in the wild so these animals are extremely important not just to the Zoo but to the global breeding programme.
The cubs were born on 29th May and are thriving. At birth Emas weighed in at 1 kg and Wanita at .85 kg, and now almost 5 months on the pair are
thriving weighing in at 22kgs and 17kilos respectively. Both cubs are still suckling from their mother but are also being introduced to solids
including chicken, pork and rabbit.
The cubs formed a strong bond with both their father, Kepala, and mother, Sigra. Whilst, traditionally male Sumatran Tigers are solitary creatures, Kepala has taken an active role in the cub’s upbringing and unusually the family enjoy sleeping together at night time alongside each other.
Dublin Zoo plays a significant role in the international breeding programme which is designed to ensure the survival of tigers in their natural habitat. As well as contributing to this breeding programme visitors to Dublin Zoo have the opportunity to support these critically endangered species by purchasing a Tiger adoption pack at Dublin Zoo gift shop.
The newly named pair, Emas and Wanita, can be seen at Dublin Zoo alongside ztheir parents.
