This is the first time that the ISPCC have decided to do an outdoor advertising campaign. The brief was to create a piece of work that got people talking about the charity and their stance of ending cruelty towards children in Ireland. Christmas is a wonderfully happy time of the year for most children and we don’t like to think of the cruelty that some children will go through this Christmas. Overall we wanted to get the ISPCC top of mind of charities this Christmas.

Many thanks to James Day for shooting the photography pro-bono and to Mindshare for getting the media space to get the campaign out there this Christmas.

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