Bea Kelleher, OgilvyOne

A very non-traditional way (viral) of selling a VERY traditional product
(books) it seems to be effective with over half a million hits in less than
2 weeks on YouTube.

Like a good book, it takes a bit of patience at the beginning, but picks up
by the end. Very beautiful, intricate and arresting creatively. Brave
creative, brave planning, brave client.

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