Our own JP Donnelly was recently interviewed in The Sunday Business Post along with some other leading figures in the Irish advertising industry on how they intend to deal with the brave new market.

Digital has changed the marketing landscape. But don’t take my word for it, speak to your consumer. In fact, in every country around the world our research shows that marketers (and agencies) still remain quite a distance behind consumer; a consumer who lives in the Web 2.0 world, and for some, even a 3.0 world. A digital world, which is all about the conversations consumers hold between brands, and most of all, consumers hold with consumers.

Read the whole article here.

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