Sometimes you get approached in the street by somebody with a clipboard. Sometimes you notice the coin-box at the till when you’re queuing. And sometimes someone you know is affected by a tragedy that draws your attention. The fact of the mater remains that there are a lot of charities out there vying for your attention and it’s getting increasingly difficult to have their voice heard.

Charities that work with children are always going to be close to people’s hearts, but the Make-A-Wish foundation was a veritable no-brainer to support for Ogilvy & Mather Ireland (in conjunction with MediaEdge CIA). They have one simple aim – to grant the wishes of children aged between 3 and 18 years living with a life-threatening illness. A wish granted is true magic for the child providing respite from their normal routines of hospitals, doctors and treatment.

It’s one thing to support a cause, but it’s quite another to convince world-class Irish & international illustrators, TV production companies, animators, television networks, media owners, printers, ordinary joe-soaps and no less than John Hurt to chip in all their time and services free, gratis and for nothin’. The press, outdoor & TV that resulted is something we should all be very proud of.

Kudos to all involved, but special hat-tip has to go to Laurence O’Byrne & Emma Fielding who’s tireless burning of the midnight oil on top of an already heavy workload was quite something to behold. Well done you two.

Please visit makeawish.ie for more.

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