What can we expect from the future or, more importantly, what can the future expect from us.
Des Kavanagh, Ogilvy & Mather
(a few thoughts on what’s to come after all that’s happened)
It was, 5O year’s after it’s first brilliant dawning, the last dying of the space age light. Suddenly the bright promise of tomorrow was dimmed and silenced by the brutal crashing of just about everything. And, oh, how most of us raged against that dying light. All of a sudden, all our tomorrows were looking less than rosy. We weren’t happy. We who had been brought up to believe one very simple truism “The future is always better”. Better Technology. Increased leisure-time. Less Work. Blah. Blah. Blah.
All of a horrible sudden the naivety and dishonesty of that truism was carved into stark relief. And fear crept inside so many of us, corrupting and controlling our every thought. The future was scary. Unpredictable. Out of control. What were we all to expect? At this point let me add some boo hoo hoos to my earlier chorus of blah blah blahs.
The future, you see, does not exist. It cannot give us sustenance. Or provide us with hope. The future does not exist. We make the future. We are the parent and it is the child. So. The future has every right to expect us to work hard to ensure it’s success. We must take responsibility for all that may happen. We owe it to ourselves. We owe it to the future. To give it a chance. Technologically. Ecologically. Every kind of logically you can imagine. Forget fear. Stop asking the banal question, what can we expect from the future. Be liberated by this supposed catastrophe.
Create something. Whatever space or area you want to work in, do so.
New Media. Old media. This channel. That channel. Just labels. They define nothing. They certainly cannot define the future. Because, remember? The Future does not exist. Now, let’s make sure we live to its expectations.
