Des Kavanagh

Bloomsday June 16th is a hugely important day in the cultural life of Dublin.

A celebration of the geography of the city and the geography of the mind.

Unfortunately, the day is not as joyful for all our city’s residents. There are hundreds of children begging on the streets of Dublin every day. They all have different stories. They all share one thing in common. They are vulnerable. And they are voiceless.

We do pro bono work for the children’s charity the ISPCC. They are actively involved in working with these children. We try to help whenever we can.

This ad depicts the thoughts of a child begging on the streets of Dublin on Bloomsday . It gives him a voice. It asks the reader to look and see and hear again. To recognise that, even in the midst of celebration, there is another city. One that cannot be overlooked. That needs our urgent attention.

Click to enlarge

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Emma Fielding & Laurence O’Byrne

The latest ad for Deep RiverRock goes on air this week. Directed by Richie Smyth, the ad involved taking over the town of Tinahely in Wicklow for 2 surprisingly sunny days. There was a diverse cast on set from an old age pensioner with a mohawk, ballet bikers, a 100% irish pig and the kind of road workers that the Corpo would be proud of. The catchy track for the ad is ‘Science Tree’ by song writer Jessica Grace off her ‘Asleep on the Good Foot album’.

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