There is no doubt that the marketing communication environment has changed/is changing and here at Ogilvy we believe the the old 4Ps of marketing, that many of us were brought up on, are beginning to lose their relevance in the new world of digital.
As a consequence, at Ogilvy, we have developed the 4Es and we would argue strongly that they are much more relevant to marketing communication given today’s environment.

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Like everywhere else Ireland is not immune to the encrouching era of increasingly empowered people and the impact that this is having on the world of communications.
A world where passive consumption has given way to active participation and where engagement and experience matter much more than spurious brand promises and where, what friends and peers say, is much more powerful than the best efforts of other forms of communication.
This is not a fad. It is a fundamental shift in the way Irish people communicate where dialogue, as a communication model, is beginning to subsume the old monologue model and where social media is becoming integral to life’s routine.
We are at the marketing communication tipping point.

Download the PDF here.

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“Aging is mandatory. Growing old is optional.”

As with most Western countries the Irish population is aging. The over 55s age group is growing as a proportion of the population and will increasingly become an important market sector for marketers.

This presentation has been put together by Ogilvy to bring the growing importance of this market sector to the attention of their clients.

It recognises that we are not talking about a homogeneous group of people where age per se is not a key discriminator and where how people age and how feelings and attitude towards aging are more defining than age itself.

Download the presentation here.

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Shelly Lazarus & Miles Young

It is with profound sadness we have learned that Robyn Putter passed away today.

Robyn has been part of the fabric of Ogilvy & Mather for over 30 years.

It started with him building one of the very best agencies anywhere in the world in his beloved home country of South Africa. That agency then became part of Ogilvy. Robyn joined our board, and during all of his tenure, was a tireless fighter for the great truths of our business: great people, great work and insight.

For six years, he served as the head of our Worldwide Creative Council, pushing the cause of creativity both inside and outside. Many of the things which are the foundations of Ogilvy were sponsored first by Robyn; 360 Degree Brand Stewardship; The big ideaL; and the Divine Discontent Manifesto which was finally, ironically launched today at our global management workshop. It will be his lasting legacy to us.

Our deepest sympathy goes to Margarita, his wife, Kelly, his son, and Victoria, his daughter, as well as his many friends and colleagues.

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