For those who attended the Greenwash Presentation by JP Donnelly last Friday, please find the slideshows below, available for download as requested.
Click the picture to download (6.9MB)
Click the picture to download (5.9MB)
Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers in a ’speed-dating’ setting. Each participant will receive three 15-minute portfolio review sessions with three of the country’s most prominent Creative Directors, who will offer them advice on improving their portfolios. On May 20, Portfolio Night will be held simultaneously in almost 40 cities around the world.
REGISTRATION: It costs just €20 to participate and emerging creatives with an advertising portfolio must register online at;
http://portfolionight.com/
There is no doubt that the marketing communication environment has changed/is changing and here at Ogilvy we believe the the old 4Ps of marketing, that many of us were brought up on, are beginning to lose their relevance in the new world of digital.
As a consequence, at Ogilvy, we have developed the 4Es and we would argue strongly that they are much more relevant to marketing communication given today’s environment.
Like everywhere else Ireland is not immune to the encrouching era of increasingly empowered people and the impact that this is having on the world of communications.
A world where passive consumption has given way to active participation and where engagement and experience matter much more than spurious brand promises and where, what friends and peers say, is much more powerful than the best efforts of other forms of communication.
This is not a fad. It is a fundamental shift in the way Irish people communicate where dialogue, as a communication model, is beginning to subsume the old monologue model and where social media is becoming integral to life’s routine.
We are at the marketing communication tipping point.
“Aging is mandatory. Growing old is optional.”
As with most Western countries the Irish population is aging. The over 55s age group is growing as a proportion of the population and will increasingly become an important market sector for marketers.
This presentation has been put together by Ogilvy to bring the growing importance of this market sector to the attention of their clients.
It recognises that we are not talking about a homogeneous group of people where age per se is not a key discriminator and where how people age and how feelings and attitude towards aging are more defining than age itself.
Download the presentation here.
Shelly Lazarus & Miles Young
It is with profound sadness we have learned that Robyn Putter passed away today.
Robyn has been part of the fabric of Ogilvy & Mather for over 30 years.
It started with him building one of the very best agencies anywhere in the world in his beloved home country of South Africa. That agency then became part of Ogilvy. Robyn joined our board, and during all of his tenure, was a tireless fighter for the great truths of our business: great people, great work and insight.
For six years, he served as the head of our Worldwide Creative Council, pushing the cause of creativity both inside and outside. Many of the things which are the foundations of Ogilvy were sponsored first by Robyn; 360 Degree Brand Stewardship; The big ideaL; and the Divine Discontent Manifesto which was finally, ironically launched today at our global management workshop. It will be his lasting legacy to us.
Our deepest sympathy goes to Margarita, his wife, Kelly, his son, and Victoria, his daughter, as well as his many friends and colleagues.
Hugh Mailr, Ogilvy & Mather Group
This is a lovely piece of animation, I’m biased of course.
Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week.
The animation, showcased during Pringle of Scotland’s menswear show in Milan on 18th January, depicts the making of jumpers and cardigans over the past 195 year history of the Scottish brand.
JP Donnelly, Ogilvy & Mather Group
Worth 16 minutes if you have the time.
Rory is a wonderful talent in our organisation, and brings great insight
with a touch of humour.
Our own JP Donnelly was recently interviewed in The Sunday Business Post along with some other leading figures in the Irish advertising industry on how they intend to deal with the brave new market.
Digital has changed the marketing landscape. But don’t take my word for it, speak to your consumer. In fact, in every country around the world our research shows that marketers (and agencies) still remain quite a distance behind consumer; a consumer who lives in the Web 2.0 world, and for some, even a 3.0 world. A digital world, which is all about the conversations consumers hold between brands, and most of all, consumers hold with consumers.
JP Donnelly, Ogilvy & Mather Group
The most successful marketers today are those who turn the “data deluge” into insights that drive real business growth. At Ogilvy & Mather Worldwide, we have identified ways to ensure data drives accountability and reveals transformational consumer insights.
In a new white paper entitled “Math Marketing: The New Landscape of Marketing Analytics,” Dimitri Maex, Head of Global Data Practice, Ogilvy & Mather Worldwide, describes the evolution of Math Marketing and outlines powerful ways Math Marketing can work harder by increasing the accountability of marketing efforts and uncovering valuable consumer insights that can be turned into powerful marketing ideas to fuel growth.
The Double Think (www.thedoublethink.com) is a blog created by Mr. Maex and Colin Mitchell, Worldwide Planning Director, Ogilvy & Mather, in which they explore the synergies between traditional brand planning and marketing analytics.
Click here to download the PDF.
