Connor, June 16th, 2010
Des Kavanagh
Bloomsday June 16th is a hugely important day in the cultural life of Dublin.
A celebration of the geography of the city and the geography of the mind.
Unfortunately, the day is not as joyful for all our city’s residents. There are hundreds of children begging on the streets of Dublin every day. They all have different stories. They all share one thing in common. They are vulnerable. And they are voiceless.
We do pro bono work for the children’s charity the ISPCC. They are actively involved in working with these children. We try to help whenever we can.
This ad depicts the thoughts of a child begging on the streets of Dublin on Bloomsday . It gives him a voice. It asks the reader to look and see and hear again. To recognise that, even in the midst of celebration, there is another city. One that cannot be overlooked. That needs our urgent attention.
Click to enlarge
Connor, June 14th, 2010
Emma Fielding & Laurence O’Byrne
The latest ad for Deep RiverRock goes on air this week. Directed by Richie Smyth, the ad involved taking over the town of Tinahely in Wicklow for 2 surprisingly sunny days. There was a diverse cast on set from an old age pensioner with a mohawk, ballet bikers, a 100% irish pig and the kind of road workers that the Corpo would be proud of. The catchy track for the ad is ‘Science Tree’ by song writer Jessica Grace off her ‘Asleep on the Good Foot album’.
Connor, May 24th, 2010
For those who attended the Greenwash Presentation by JP Donnelly last Friday, please find the slideshows below, available for download as requested.
Click the picture to download (6.9MB)
Click the picture to download (5.9MB)
Connor, May 19th, 2010
WHPR has been involved with the Aviva Stadium project since October 2004. The PR company was, in fact, the first external hire by Lansdowne Road Stadium Development Company which was set up in September 2004 to drive the project.
WHPR has been responsible for all communications in relation to the project. Their involvement included devising the original communications strategy which included how the stadium was going to interact with its many different stakeholders. It also included devising a communications protocol under which all of the companies (over 90) had to handle any public communications in relation to the stadium.
More specifically was the setting up of a communications process with the local community. This included regular contact with the community throughout the project and also the setting up of a Community Fund.
WHPR’s involvement in the first phase of the project concluded with a major involvement in the official opening which took place on 14 May. This included all media relations for the opening of the stadium. The stadium is truly a magnificent icon of which we are all very proud.
Connor, May 14th, 2010
Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers in a ’speed-dating’ setting. Each participant will receive three 15-minute portfolio review sessions with three of the country’s most prominent Creative Directors, who will offer them advice on improving their portfolios. On May 20, Portfolio Night will be held simultaneously in almost 40 cities around the world.
REGISTRATION: It costs just €20 to participate and emerging creatives with an advertising portfolio must register online at;
http://portfolionight.com/
Connor, April 20th, 2010
OgilvyOne had another ‘cosmic’ performance at Friday’s APMC Star Awards.
Out of 15 nominations, 13 Stars were taken away. This included 3 Category winners, across 2 Gold Stars, 3 Silver Stars and 8 Bronze Stars. OgilvyOne was also the most awarded agency. The three Category Winners were for Smirnoff Mule, Cadbury ‘Cow Shed’ and Cadbury ‘Boogie Brows’, and are eligible to go forward to the European Promotions Awards to represent Ireland in their category. The breadth of the success across various clients and categories includes Boots, Kelloggs, Cadbury, The Natural Confectionery Company, HSE and Smirnoff.
The team at OgilvyOne would like to both congratulate and thank all our clients, for placing their trust in our strategic ability and creative flair throughout the challenging 2009 year.
Hugh, March 4th, 2010
There is no doubt that the marketing communication environment has changed/is changing and here at Ogilvy we believe the the old 4Ps of marketing, that many of us were brought up on, are beginning to lose their relevance in the new world of digital.
As a consequence, at Ogilvy, we have developed the 4Es and we would argue strongly that they are much more relevant to marketing communication given today’s environment.
download pdf here
Hugh, March 4th, 2010
Like everywhere else Ireland is not immune to the encrouching era of increasingly empowered people and the impact that this is having on the world of communications.
A world where passive consumption has given way to active participation and where engagement and experience matter much more than spurious brand promises and where, what friends and peers say, is much more powerful than the best efforts of other forms of communication.
This is not a fad. It is a fundamental shift in the way Irish people communicate where dialogue, as a communication model, is beginning to subsume the old monologue model and where social media is becoming integral to life’s routine.
We are at the marketing communication tipping point.
Download the PDF here.
Hugh, March 4th, 2010
“Aging is mandatory. Growing old is optional.”
As with most Western countries the Irish population is aging. The over 55s age group is growing as a proportion of the population and will increasingly become an important market sector for marketers.
This presentation has been put together by Ogilvy to bring the growing importance of this market sector to the attention of their clients.
It recognises that we are not talking about a homogeneous group of people where age per se is not a key discriminator and where how people age and how feelings and attitude towards aging are more defining than age itself.
Download the presentation here.
Connor, March 2nd, 2010
Shelly Lazarus & Miles Young
It is with profound sadness we have learned that Robyn Putter passed away today.
Robyn has been part of the fabric of Ogilvy & Mather for over 30 years.
It started with him building one of the very best agencies anywhere in the world in his beloved home country of South Africa. That agency then became part of Ogilvy. Robyn joined our board, and during all of his tenure, was a tireless fighter for the great truths of our business: great people, great work and insight.
For six years, he served as the head of our Worldwide Creative Council, pushing the cause of creativity both inside and outside. Many of the things which are the foundations of Ogilvy were sponsored first by Robyn; 360 Degree Brand Stewardship; The big ideaL; and the Divine Discontent Manifesto which was finally, ironically launched today at our global management workshop. It will be his lasting legacy to us.
Our deepest sympathy goes to Margarita, his wife, Kelly, his son, and Victoria, his daughter, as well as his many friends and colleagues.
